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The Executive’s Guide to Content Management Systems



It’s no wonder executives fail to understand—or appreciate the differences between—content management systems.They get different information, explanations, opinions and needs expressed by (1) the IT team, (2) vendors of CMS systems and (3) the marketing squad—all with varying degrees of knowledge and experience. We’d like to clear the air, untangle the problem and explain what to look for and how to make a decision.This will be an agnostic look at what the systems can do and cannot do, and why








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